WTA Unveils Bold New Brand Identity for a ‘New Era’ in Women’s Tennis

The WTA has launched a revamped brand identity, signaling a new era in women’s tennis. The rebranding includes a modernized logo and a bold “Rally the World” ad campaign featuring Coco Gauff, Ons Jabeur, Naomi Osaka, Aryna Sabalenka, and Qinwen Zheng.

Developed by WTA Ventures in collaboration with ChapterX, Nomad Studio, and Brothers & Sisters, the campaign aims to position the WTA as both a sports and entertainment brand. The fresh dark purple and electric green color scheme honors the WTA’s heritage while embracing the future.

CEO Marina Storti calls this rebrand a strategic and commercial asset, moving away from traditional tennis imagery to a modern, wordmark-driven identity—akin to F1, Netflix, and Google. The campaign debuts today on digital platforms, with a full rollout at the BNP Paribas Open in Indian Wells next week.