Netflix Scores Big: WWE RAW’s New Ad-Powered Future

Netflix is stepping into the ring in a big way. The streaming giant has completely sold out its ad inventory for WWE RAW title sponsorships over the next few quarters, solidifying its investment in live sports entertainment. This move follows Netflix’s exclusive acquisition of WWE RAW, making it the flagship home for the iconic weekly wrestling program.

The streamer is set to debut its first weekly live title with ad breaks, creating new opportunities for brands to reach highly engaged audiences. Advertisers such as Snickers, Cricket Wireless, Intuit TurboTax, Wingstop, and MinuteMaid are among the key partners taking advantage of this new era of sports entertainment advertising.

Tonight’s live event at Madison Square Garden will feature in-program advertising breaks, a first for WWE on Netflix. While Netflix previously experimented with ad-supported sports content—most notably with its NFL Christmas programming—this marks a significant shift in strategy.

One of the standout activations comes from TurboTax, which is launching its first-ever global custom campaign with Netflix. As part of its “Now This is Taxes” campaign, TurboTax is taking over Madison Square Garden with promotional graphics, title sponsorships, and a high-impact 60-second commercial airing on both Netflix’s ad-supported plans and TurboTax’s social channels. The campaign will also feature exclusive in-arena placements and customized branding throughout the event.

With Netflix entering the advertising ring, WWE RAW is set to become a must-watch platform for both fans and brands alike. This could mark the beginning of a new trend in live event sponsorships, blending sports entertainment with premium brand integration on streaming platforms.