WNBPA, Unrivaled & OneTeam Forge Historic Licensing Partnership

The WNBPA has partnered with Unrivaled and OneTeam in a groundbreaking licensing deal, creating the first synergy between the two leagues. The WNBPA will grant group player rights to Unrivaled, expanding its commercial reach, while OneTeam will represent Unrivaled’s IP and athletes in the marketplace.

As Unrivaled’s exclusive licensing agency, OneTeam will manage trading card and memorabilia deals, starting with The Realist’s NextGen memorabilia platform for game-used items. Proceeds from Unrivaled will benefit every WNBA player, reinforcing player influence in sports business.

This in-house deal was led by Napheesa Collier and Breanna Stewart, co-founders of Unrivaled and WNBPA members, alongside Commissioner Micky Lawler, Alex Bazzell, and WNBPA Executive Director Terri Carmichael Jackson.