Wayfair Arena: A New Chapter for Women's Sports

Unrivaled, the groundbreaking 3-on-3 women's basketball league, has announced Wayfair as the naming-rights partner for its 850-seat Miami venue, now called Wayfair Arena. This multiyear partnership, brokered by Horizon Sports & Experiences (HS&E), also names Wayfair the league’s official home furnishing partner.

Wayfair will furnish key spaces, including Unrivaled’s content studio, Samsung Galaxy Courtside Club, and players’ lounge. This marks a bold step in the league’s strategy to bring unconventional sponsors into the sports world, following a recent deal with Sephora as its official beauty partner.

“The growth of women’s sports presents unique opportunities,” said HS&E CEO David Levy. “By engaging brands like Wayfair and Sephora, we’re tapping into categories traditionally untouched by sports sponsorship.”

Unrivaled kicks off its inaugural season this Friday with a primetime doubleheader on TNT, setting the stage for an exciting future in women’s basketball.