Ticketmaster Becomes First Founding Sponsor of New Highmark Stadium

Ticketmaster has been announced as the first founding sponsor of the Buffalo Bills' new Highmark Stadium, set to open in 2026. As the Bills’ exclusive ticketing partner for over 20 years, Ticketmaster will continue in its role, now with added responsibilities, including entitlement of an entry gate, presenting sponsorship of the stadium’s tour program, and integration into the season ticket holder rewards program.

This marks the first major sponsorship deal for the $2.2 billion stadium since its groundbreaking in June 2023. Ticketmaster will leverage fan data to help identify potential non-football events for the venue while enhancing technologies to improve fan entry and the ticketing experience.

The Bills aim to secure 8-10 founding sponsors, each tied to a premier asset, as they prepare for the highly anticipated opening of Highmark Stadium.