Sprite and BodyArmor Join Forces with Unrivaled Basketball

Unrivaled, the women’s 3-on-3 basketball league debuting Friday, has added Sprite and BodyArmor as its latest partners. Sprite will serve as the presenting sponsor of the league’s midseason 1-on-1 tournament, featuring a $250,000 prize and a standalone broadcast on TNT.

BodyArmor becomes Unrivaled’s official sports drink, with branding integrated courtside and products provided for players during games, practices, and in locker rooms. These multiyear deals mark the 13th and 14th partnerships for the league, with more to come as excitement builds for its inaugural season.