Super Bowl LIX Shatters Ad Revenue and Streaming Records
Super Bowl LIX brought in over $800M in ad sales for Fox, surpassing last year’s $600M. A 30-second spot hit a record $8M, fueled by record-breaking viewership. Of the 127.7M total viewers, 14.5M streamed the game—four times more than last year—primarily on Fox’s Tubi, which had the shortest streaming delay.