Detroit City FC Lands Record-Breaking Kit Sponsorship with AlumniFi

Detroit City FC has signed the largest front-of-kit sponsorship deal in USL Championship history with AlumniFi, a digital finance product from MSU Federal Credit Union aimed at young adults.

AlumniFi’s logo will feature on DCFC’s men’s, women’s, and academy team uniforms, as well as on the kits of over 3,000 youth players across Michigan. This multi-year deal, brokered by Sports Revenue Advisors and M3 Group, makes AlumniFi the club’s exclusive financial partner, replacing Metro Detroit Chevy Dealers.

The partnership will also bring an AlumniFi-branded ATM to Keyworth Stadium and introduce DCFC-themed debit and credit cards with perks like ticket discounts and merchandise deals.