Cleveland’s Rocket Mortgage FieldHouse Rebranded as Rocket Arena

Rocket Mortgage FieldHouse is now Rocket Arena, aligning with Cavaliers owner Dan Gilbert’s broader business ventures. The rebranding reflects Rocket’s unified approach to mortgage, real estate, and personal finance. Fans will notice initial updates at Friday’s Knicks-Cavs game, with all exterior signage set to change by early April, weather permitting. Rock Entertainment Group CEO Nic Barlage said the transition will include multiple activations over the next 60 days. Originally Gund Arena in 1994, the venue has undergone several name changes, most recently to Rocket Mortgage FieldHouse in 2019.