Honda & the NHL: A Winning Team

Written By Kayla Lawson

Honda and the NHL are keeping their long-standing partnership rolling, extending their U.S. sponsorship deal that began in 2007-08. The agreement ensures Honda’s presence across national NHL broadcasts and major U.S. events.

The renewal comes just as Honda launches its 2026 Passport TrailSport and activates as the official automotive partner of the 4 Nations Face-Off. The brand is also using its NHL platform to spotlight its all-electric Prologue and CR-V Hybrid SUVs.

Looking ahead, Honda and the NHL will debut Skating to Sustainability, a content series highlighting eco-friendly initiatives. While Hyundai now holds NHL sponsorship rights in Canada, Honda remains the driving force behind the league in the U.S.

Kayla Lawson
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