BIG moves for Chili’s in NASCAR!

Chili’s is shifting into high gear with NASCAR in 2025, expanding its partnership with Spire Motorsports and adding IndyCar’s Andretti Global to the mix. After first stepping into racing last year with a Daytona 500 activation, the brand is now doubling down—renewing its sponsorship of Justin Haley’s No. 7 Chevrolet and launching a full-scale marketing plan that includes NASCAR advertising and a new branded country song, Ride the ‘Dente.

The casual dining giant, fueled by soaring sales and TikTok buzz (hello, viral mozzarella sticks!), is also making its presence felt on race day. Chili’s has secured advertising slots with Fox and is the new title sponsor for NASCAR’s ARCA race, now called the Ride the ‘Dente 200.

Chili’s CMO George Felix says they’re “cranking it up a notch” this year, ensuring fans see—and hear—the brand everywhere. With 1,600 locations across 27 countries, Chili’s is proving that when it comes to racing and margaritas, they’re all in.