Shaquille O'Neal Launches 'Shaq-A-Licious' Gummies in New Candy Venture

Basketball Hall of Famer Shaquille O’Neal, in collaboration with Hershey, has launched "Shaq-A-Licious" oversized gummies, shaped like his face or featuring phrases from his career. The gummies come in two varieties: "Shaq-A-Licious XL Originals" (peach, berry punch, and orange) and "Shaq-A-Licious Sours" (pineapple, mixed berry, and watermelon), inspired by his nicknames. Set to hit major U.S. retailers this month, Shaq joked, “Go ahead, bite my head off,” as part of the campaign. This venture adds to O’Neal's extensive business portfolio.

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