MSE and TikTok Announce Capitals Jersey Sponsorship and 50th Anniversary Partnership

Written By Kayla Lawson

Monumental Sports & Entertainment (MSE) has signed a three-year partnership with TikTok, making the app the sponsor of the Washington Capitals’ road jerseys and their 50th-anniversary events. The deal includes arena signage and programming for MSE’s teams, including the Wizards, Mystics, Capital City Go-Go, and Wizards District Gaming.

The Capitals will debut the TikTok patch on Sept. 24, with TikTok also serving as the presenting sponsor of Capitals road games and the "Road to Success" radio feature.

This is TikTok’s first NHL jersey sponsorship, adding to their growing sports marketing portfolio. Financial terms were not disclosed.

Kayla Lawson
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