Magnolia Expands Partnership with Baylor: Introducing the Brazos Suites at McLane Stadium

Baylor athletics has expanded its partnership with Magnolia, the Waco-based enterprise founded by Baylor alums Chip and Joanna Gaines. Magnolia, previously involved in a cupcake activation at Bears basketball games, is now the presenting sponsor of the new Brazos Suites at McLane Stadium.

The Brazos Suites, managed by Baylor Sports Properties and catered by the Baylor Club, will offer a premium experience for all six Bears home games this fall. Located in a new climate-controlled structure, the suites accommodate around 50 guests each and are available for both individual games and season-long leases. Individual game pricing starts at $25,000, with season leases varying based on availability. The deal was facilitated by Playfly, Baylor’s multimedia rights partner.