SeatGeek’s New Partnership with the Big 12

SeatGeek has renewed its partnership with the Big 12, marking the first agreement with the newly expanded 16-team conference. This deal designates SeatGeek as the Official Ticket Marketplace of the Big 12. As part of the agreement, SeatGeek will enhance its brand visibility in new regions by leveraging key sponsorship opportunities, such as title sponsorship of the Big 12 Homecoming music platform and a supporting role at Big 12 Pro Day. The partnership will also feature in-venue signage and LED displays at all Big 12 Championship events, along with media presence across broadcasts. Additionally, SeatGeek will strengthen its digital footprint through the Big 12's website and social media platforms.