Lowe’s Scores Multiyear Sponsorship Deal with Concacaf Champions Cup

Written By Kayla Lawson

Lowe’s is joining the world of international soccer as a new sponsor of the Concacaf Champions Cup through a multiyear agreement.

Soccer United Marketing represented Concacaf in the negotiations, while Genesco Sports Enterprises led talks for Lowe’s. Financial terms and Lowe’s sponsorship tier were not disclosed.

This deal follows Concacaf’s 2023 rebrand and expanded sponsorship structure and positions Lowe’s to engage with a passionate fan base across North America, Central America, and the Caribbean.

Kayla Lawson
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