MLP Scores Big with First Asia-Based Sponsor: Toray Enters the Kitchen

Major League Pickleball (MLP) has signed a three-year sponsorship with Toray, a Japanese materials leader known for its carbon fiber used in top pickleball paddles.

As part of the deal, Toray will receive on-court and in-kitchen branding at MLP events and serve as title sponsor for the first round of the San Diego playoffs—close to one of Toray’s U.S. facilities.

The partnership goes beyond sponsorship, with plans to collaborate on paddle innovation using Toray’s advanced materials.

“They’re already a leader in the paddle space,” said UPA CRO George Killebrew. “They’ll be an important partner beyond just financials.”

Toray is MLP’s first Asia-based sponsor, joining brands like DoorDash in backing the league’s rapid growth.