Little Caesars Scores Big with NFL Partnership, Boosting Sales and Brand Visibility

Little Caesars' partnership with the NFL, now in its third year, has been a game-changer for the Detroit-based pizza chain. By leveraging the NFL’s vast fan base, the company has boosted brand awareness and expanded sales nationwide.

After the NFL ended its deal with Pizza Hut in 2022, Little Caesars stepped in, benefiting from the NFL’s high-profile sponsorships alongside brands like Applebee’s and Subway. The NFL partnership adds credibility when attracting franchise partners, according to Patrick Cunningham, VP of U.S. development for Little Caesars, who believes the NFL logo strengthens franchise appeal.

Owned by Ilitch Holdings, Little Caesars already has a deep sports connection, with locations at eight NFL stadiums, including those for the Buccaneers, Eagles, and Saints. The impact is notable, particularly in cities like Pittsburgh and New Orleans, where stadium proximity has introduced new customers.

While exact sales data remains confidential, the Caesars Superdome has seen pizza sales soar by 200% since adding Little Caesars. On game days, the Superdome serves about 3,500 slices per game, illustrating the powerful synergy of sports partnerships for the brand.