Wingstop Becomes the Official Chicken Partner of the NBA and NBA G League

The NBA and Wingstop have announced a multiyear partnership, making Wingstop the Official Chicken Partner of both the NBA and NBA G League. This collaboration, Wingstop’s largest sports sponsorship to date and its first with a major U.S. professional league, will boost the brand's visibility through courtside and virtual signage during nationally televised games and across the NBA’s digital and social channels. Wingstop will also have a prominent role at marquee events like NBA All-Star 2025, where it will be the presenting partner for the Celebrity Game Green Carpet. This new league-wide partnership adds to Wingstop’s existing team partnerships with the Bulls, Pistons, Lakers, Bucks, and Knicks.