Campbell’s and HBSE Ink Multi-Sport Sponsorship Deal Covering 76ers, Devils, Commanders & More

Harris Blitzer Sports & Entertainment (HBSE) has signed an expansive sponsorship deal with Campbell’s, covering the NBA’s 76ers, NHL’s Devils, the Prudential Center, NASCAR's Joe Gibbs Racing, and the NFL's Commanders. This deal spans 16 Campbell’s brands, including soups, snacks, and grocery items.

The partnership marks a shift toward enterprise-level deals, simplifying marketing efforts across multiple sports properties. Campbell's CEO, Mark Clouse, highlighted the efficiency of negotiating a unified agreement rather than separate deals for each brand and property. The contract extends beyond one year, with details of activations still to come.

This collaboration could also lead to expanded food-service opportunities at stadiums. Brands covered include Campbell’s, Goldfish, Snyder’s of Hanover, Prego, and more.