FIFA Teams Up with Lenovo as Global Technology Partner for 2026 and 2027 World Cups

FIFA has signed Chinese tech giant Lenovo as a global partner, its top sponsorship level, including the 2026 World Cup in North America and the 2027 Women’s World Cup in Brazil. Announced at Lenovo's Tech World event in Seattle, the deal makes Lenovo FIFA's official technology partner, joining major brands like Aramco, Adidas, and Coca-Cola.

While financial terms weren’t disclosed, the top-tier deal is likely worth nine figures. Lenovo will provide AI, devices, and data center solutions to enhance broadcasts and fan experiences. This is part of FIFA’s sponsorship push, adding to recent deals with Bank of America, Frito-Lay, and Verizon.