Magic’s On-Court Success Drives New Sponsorship and Ticket Sales Growth

Written By Kayla Lawson

The Magic have successfully linked improved on-court performance with business growth. As their win total rose from 22 to 47 over three seasons, they secured 12 new sponsors, including AssuredPartners with naming rights to the courtside club, and Kia, which will launch an exclusive lounge at the arena. Premium seats are sold out, and the Magic now rank third in the NBA for new full-season ticket sales.

Kayla Lawson
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