Jack Link’s Joins NASCAR as Official Meat Snack Partner in 2025

NASCAR has signed Jack Link’s Protein Snacks as an official sponsor, starting in 2025. The Wisconsin-based beef jerky company will be the official meat snack partner for multiple years, promoting its products through at-track events, social media, digital, radio, and TV. They will also have rights to use NASCAR’s IP in retail.

This partnership follows NASCAR's recent staff restructuring aimed at securing more high-profile deals. Jack Link’s Senior VP Matt White highlighted the opportunity to enhance brand visibility and offer fans bold new flavors at the racetrack and beyond.

Previously, Jack Link’s had been a co-primary sponsor on Team Penske’s No. 12 Ford through Menard’s deal.