Big Ten and Hilton Ink Historic Multi-year Partnership

The Big Ten and Big Ten Network will announce a multiyear partnership with Hilton today, marking the conference's first official hotel partnership. Hilton will sponsor Saturday primetime Big Ten football games on BTN and offer discounted room rates for over 4,000 Big Ten events. Hilton will also have a strong presence on BTN, at Big Ten Championship events, and across digital platforms. Hilton Honors members can enjoy premium tickets, on-field experiences, and exclusive Big Ten perks through the Hilton Honors Experiences platform. Financial terms were not disclosed.