Game-Changing Partnership: Nike and Lego Team Up for Global Collaboration Starting in 2025

Nike and Lego have announced a global partnership beginning in 2025, set to feature co-branded products, content, and experiences. While details are still under wraps, this collaboration promises to leverage the creative potential of both brands. The effort is led by Alero Akuya, VP of Brand Development at Lego, and Cal Dowers, VP of Global Kids at Nike.

Lego has a history of sports collaborations, including sets for Manchester United and partnerships with athletes like Megan Rapinoe and Sam Kerr. Their involvement in motorsports, such as NASCAR and Formula 1, highlights their growing presence in the sports world. This new partnership with Nike is expected to bring fresh and innovative offerings to fans globally.