Bud Light Brings the Dad Vibes to Super Bowl LIX

Written By Kayla Lawson

Bud Light is keeping things fun for Super Bowl LIX with a hilarious new ad, “BMOC” (Big Man on Cul-De-Sac), starring Shane Gillis, Post Malone, and Peyton Manning. The 60-second spot, created with Anomaly, features the trio helping a neighbor level up a backyard party—complete with Bud Light invites and Manning rocking classic Dad attire (hello, jorts and fanny pack).

Comedy has been Bud Light’s playbook for 40 years, and SVP of Marketing Todd Allen says they’re doubling down, with Gillis playing a bigger role moving forward—especially during the 2025 college football season.

Fans can also join the fun with the “BMOC Your Block” contest. By commenting #BMOCYourBlock on Bud Light’s Instagram, they’ll have a shot at $10,000 and a full party setup.

Get ready for laughs, beer, and backyard party goals this Super Bowl Sunday!

Kayla Lawson
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