Brands Take the Ice with Jersey Sponsorships for 4 Nations Face-Off

Written By Kayla Lawson

When the 4 Nations Face-Off kicks off next month, brands will have prime visibility on the jerseys of some of the world’s top hockey players. Discover Financial, Rogers Communications, and SAP have secured sponsorships for the nine-day international tournament, featuring NHL players from Canada, Finland, Sweden, and the U.S.

  • Team USA will sport Discover’s logo

  • Team Canada will feature Rogers Communications

  • Teams Finland & Sweden will showcase SAP

Unlike standard NHL jersey sponsorships, where logos appear on the chest, these sponsors will be placed on the shoulders. The event’s logo will take the upper right chest position typically reserved for sponsors.

The NHL and NHLPA are treating the 4 Nations Face-Off as a standalone property, meaning even existing league partners had to make additional investments to participate. With international competition heating up, these brands are seizing the chance to make their mark on the global stage.

Kayla Lawson
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