Boosts in Media Investments in Women's Sports: Disney and Amazon Lead the Way

Recent media deals for women’s sports leagues have led to increased commitments from companies like Disney and Amazon, according to AD AGE. Disney, which broadcasts WNBA, NWSL, and 15 NCAA women’s championships, reported a significant surge in upfront revenue for women’s sports. Jim Minnich of Disney Advertising noted that 60-70% of their women’s sports inventory is secured in multi-year deals, with strong growth in ad spending from industries like insurance, autos, and tech. Coca-Cola, Geico, Google, Honda, and Adidas were top contributors. Amazon also saw heightened demand across all categories for women’s sports during this year's upfronts.