Touching Down in Germany: Chiefs Partner with Original Wagner Pizza for Exciting New Venture

The Kansas City Chiefs have successfully expanded their fanbase in Germany, securing their largest international partnership to date through a multiyear agreement with Original Wagner Pizza, one of Europe's top frozen pizza brands. This partnership grants Original Wagner Pizza the use of the Chiefs' branding for marketing and advertising purposes. Additionally, the brand will benefit from digital and social media exposure on the Chiefs’ German-language platforms, along with exclusive experiences, access to NFL games in Germany, and hospitality perks. As part of the collaboration, Original Wagner Pizza plans to introduce a Kansas City-themed pizza in German stores. The Chiefs are one of five NFL teams with marketing, fan engagement, and commercialization rights in Germany, joining the Buccaneers, Panthers, Falcons, and Patriots in this international initiative.