T-Mobile Steps Up as Presenting Sponsor for MLB’s Wild Card Round

T-Mobile has stepped in as the presenting sponsor for baseball's opening best-of-three Wild Card round, marking a significant move in its longstanding partnership with Major League Baseball (MLB), which dates back to 2013. This new sponsorship will allow T-Mobile to promote its 5G Home Internet offering. Notably, the Wild Card round had not been sponsored before, with agency sources indicating that the asking price for this package was $5 million.

In addition to this new role, T-Mobile continues to be active in MLB sponsorships, with Capital One serving as the presenting sponsor of the World Series since 2022, and loanDepot sponsoring both the ALCS and NLCS since 2021. Booking.com has also been associated with the ALDS and NLDS as a presenting sponsor since last year.

T-Mobile’s broader sports sponsorship portfolio includes various deals with MLB teams, an SEC/SEC Network sponsorship, and partnerships related to events in Las Vegas, such as the F1 race and the Golden Knights' arena.