Super Bowl Ad Highlights: Ritz, Reese's, and Taco Bell

Written By Kayla Lawson

Ritz Crackers is making its Super Bowl debut with a 30-second ad created by The Martin Agency, the same team behind last year’s Oreo commercial. Ritz joins first-time advertisers like Coffee mate, Häagen-Dazs, and Instacart in the 2025 lineup.

Reese’s will return with a new 30-second spot from Erich & Kallman. After last year’s ad was a fan-favorite for its humor, the Hershey Co. brand is keeping creative details under wraps. Reese’s has only appeared in the Super Bowl twice before, in 2020 and 2008.

Taco Bell is back after a three-year break, bringing a unique twist with pop-up photo booths at select drive-thrus in five states. Participants can take photos using the Taco Bell app, with some lucky customers featured in the brand's Super Bowl ad.

Get ready for unforgettable moments during the Big Game!

Kayla Lawson
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