Sprouts named “Official Grocer of the SEC”

Sprouts Farmers Market Inc. has expanded its involvement in college athletics by becoming the "Official Grocer of the SEC," reports Brandon Brown of the Phoenix Business Journal. The multiyear sponsorship includes Sprouts branding at SEC championship events and on the SEC Network, particularly focusing on women's sports. The grocery chain aims to grow its presence in Texas and the Southeast. Sprouts will be involved in events like the SEC Women’s Basketball, Gymnastics, and Softball Championships, as well as the SEC Network’s football pregame show, starting July 1. The sponsorship celebrates the anniversary of Title IX on June 23.