10 year deal with Adidas - Texas Tech

Texas Tech has signed a 10-year deal with Adidas, ending its nearly 20-year partnership with Under Armour. Chiefs QB Patrick Mahomes' logo will feature on the team's uniforms, including a new Mahomes-themed alternate uniform. The financial details of the Adidas deal weren't disclosed, but it's noted to be a 107% increase in annual value over the previous Under Armour contract, which paid Texas Tech around $12.9M from 2020-2024. Texas Tech is the first school to feature Mahomes' branding on its uniforms, reflecting his influence on the deal. The new uniforms will debut this football season.