Pop-Tarts Doubles Down on Edible Mascots for 2024 Bowl Game

Pop-Tarts is bringing three edible mascots—hot fudge sundae, wild berry, and a mystery flavor—to the sidelines of the Dec. 28 Pop-Tarts Bowl at Camping World Stadium. The move builds on last year’s viral stunt, where a frosted strawberry mascot was toasted and eaten by the winning team, earning Pop-Tarts significant media buzz. This year, the MVP will choose which flavor the winning team gets to enjoy, with mystery flavor possibilities including past favorites like peanut butter and red velvet cupcake.