Drip Partners with UFC as Official Water Sponsor Starting 2025

Drip, a U.K.-based mineral water brand, will become the UFC's official water sponsor starting in 2025 through a three-year global deal. The partnership includes Octagon branding, product placement, broadcast features, and integrations with UFC programs like The Ultimate Fighter and Dana White’s Contender Series. They’ll also create a fashion-focused content series, “Drip Check,” featuring UFC athletes.

Currently sold only in England, Drip plans to expand to the U.S. next year, competing with brands like Liquid Death. Known for its sustainable aluminum packaging, Drip also sponsors Matchroom Boxing and Tottenham Hotspur Women, featuring on their practice jerseys. The deal replaces Monster Energy as UFC’s water partner.