Meta Returns to the Super Bowl with Star-Studded Ad for Smart Glasses
Meta is back in the Super Bowl ad game after a two-year hiatus. This time, they're promoting their AI-powered Ray-Ban smart glasses with a commercial featuring Chris Pratt and Chris Hemsworth. This isn't Meta's first celebrity-driven campaign for the glasses; they previously worked with musicians like Anderson .Paak and Tinashe. While details about the ad agency and airtime remain under wraps, it's clear Meta is ready to make a splash with this Super Bowl return.