Jersey Mike’s Sets Sights on NFL Spotlight, Poised to Replace Subway as League’s Official Sub

Jersey Mike’s is set to enter the NFL sponsorship space, taking over as the league’s official sub partner with Subway stepping away.

With over 3,000 locations and fresh backing from Blackstone’s $8B investment, the brand has been steadily growing its sports presence—from partnerships with 40+ NCAA schools to its recent league-level deal with the NHL.

Now, all eyes are on how Jersey Mike’s will approach the NFL. The brand has leaned heavily into visible signage and recently tapped actor Danny DeVito as its first celebrity endorser—likely a key piece of its upcoming NFL campaign.

Agencies are already prepping proposals, and a possible cross-promotion with NFL partner Uber Eats could be on the table. As Little Caesars and Applebee’s hold their ground, Jersey Mike’s is gearing up to make a serious impact.