Florida Panthers new spirit sponsor

The Florida Panthers have expanded their impressive lineup of sponsored spirits by signing a multiyear marketing deal with Durham Distillery’s Conniption Gin brand.

As part of the agreement, the defending Stanley Cup champions will feature Conniption Gin with signage, a branded cocktail bar, and hospitality assets during Panthers games and other events at Amerant Bank Arena. Specific terms of the deal were not disclosed.

Conniption Gin will also be available at the team's new training and community skating facility, Baptist Health IcePlex, as well as the adjacent War Memorial Auditorium concert venue set to open later this year. This marks Conniption's first sports sponsorship, a deal negotiated directly with the Panthers.

With the addition of Conniption Gin, the Panthers boast a diverse selection of spirit sponsors capable of crafting nearly any cocktail. Alongside Conniption, the team has partnerships with Stoli Vodka, Jameson Irish Whiskey, Jefferson’s Bourbon, Skrewball Peanut Butter Whiskey, Patron Tequila, and Bacardi Rum. The Panthers also maintain several beer partnerships, including MillerCoors, Funky Buddha, Corona, Yuengling, New Belgium, and White Claw Hard Seltzer.