Let’s face it…many brands allow as much as 40-50% of their ticketing assets go to waste every year. Tickets are a perishable asset meaning that once an event has passed then a ticket is worthless. However, with the help of the right ticket management platform, there is a solution to this problem. Simply put, tickets need to be seen as the valuable assets that they are, whether they are used for business or personal purposes within organizations. In order for brands to drive additional ROI from their tickets, they need to be able to target specific audiences. Through activating targeted audiences (employees, customers, suppliers, VIPs, prospects, wholesalers, etc.) and generating additional demand beyond traditional requests well in advance of a sporting or live entertainment event, brands can utilize their total ticketing assets while driving ROI. Here are 3 Ways in which brands can drive ROI by utilizing their ticketing assets.

Many companies are constantly trying to reach a high level of ticket usage or define what their goals are for ticket usage. We can help you evaluate your current ticket usage and provide our opinions on what your ticket usage currently is for your company. Concierge Live was built with the customer in mind. One platform.