Brightside Windows: Elevating Home Improvement Through Pro Sports Partnerships

Chris Hill, CEO of Brightside Windows, has big aspirations for his Portland-based company. With recent partnerships with the Portland Trail Blazers and Seattle Seahawks, Hill is setting his sights on becoming an official sponsor of every professional sports team in the Pacific Northwest.

In September, Brightside made headlines as the official jersey patch sponsor of the Trail Blazers. By the end of the year, the company expanded its reach, becoming the Seahawks' official partner for press conference microphones and landing pages. Additionally, Brightside has established a partnership with the Portland Timbers, further solidifying its presence in the region's sports scene.

Hill's journey into sports sponsorship was sparked when he noticed another home remodeling company, DaBella, featured as the Timbers’ jersey sponsor. This inspired him to connect with the Timbers’ marketing team, where he discovered untapped opportunities for collaboration between professional sports teams and the home improvement industry.

“When we partner with a team, their brand elevates ours,” Hill shared. “It feels like we’re moving from the minor leagues to the major leagues.”

Reflecting on the honor of being one of just 25 companies featured on an NBA jersey, Hill added, “It’s a rare opportunity, and we approach it with both reverence and excitement.”

Brightside Windows is redefining how home improvement brands can leverage sports partnerships to build their reputation, create meaningful collaborations, and inspire growth.