WWE Teams Up with Hulk Hogan's Real American Beer for a Game-Changing Partnership

WWE has partnered with Hulk Hogan’s Real American Beer in a multiyear deal, starting with branding on "Monday Night Raw," debuting on Netflix this Monday. The partnership includes ring mat corner branding—a first for the show—along with social and digital support, short-form content, and retail promotions featuring WWE trademarks and talent. WWE also acquired a minority stake in the beer company, which launched in June 2024 and is now available in 20 states.

Longtime WWE partners Epic Games and Cricket will also appear on the mat for the first time, while Snickers returns as Raw's presenting partner. Grant Norris-Jones, EVP of Global Partnerships for WWE's parent company TKO Group Holdings, spearheaded the deal.