University of Arkansas Expands Multiyear Partnerships with Tyson Foods and Walmart

The University of Arkansas is extending its partnerships with Tyson Foods and Walmart in a new multiyear deal. The agreement includes on-field logos at the 25-yard lines of Donald W. Reynolds Razorback Stadium, debuting at Saturday's game against UAB.

The partnership also provides the companies with exposure through social media, exclusive sponsorship activations, events, promotions, and content collaborations with Arkansas athletes.

Financial terms weren’t disclosed, and the official announcement is expected today. Razorback Sports Properties, part of Learfield, negotiated the deal.