Southwest Airlines Signs Multiyear Sponsorship Deal with SEC and SEC Network

Southwest Airlines has entered a multiyear sponsorship agreement with the SEC and SEC Network, owned by Disney. Officially starting on July 1, the partnership includes year-round sweepstakes, programming integrations, and activations at major SEC events. Becca Vodnoy, SVP/Sales at Disney Advertising, highlighted that this deal will enhance the fan experience, especially with Southwest adding routes around key SEC football games. The airline will engage audiences across SEC Network's platforms and feature ESPN's Marty Smith in its social media campaigns.