New Balance Partners with WNBA in Multiyear Deal

New Balance has signed a multiyear agreement to become an official partner of the WNBA, enhancing its support for women's sports. This partnership includes broadcast, digital, and retail content featuring L.A. Sparks forward Cameron Brink. Brink will be showcased in lifestyle and performance campaigns and will collaborate with New Balance on future product development. New Balance joins other major brands like Adidas, Nike, Puma, and Under Armour as league partners. Notably, only league sponsors can display their logos on the court.