Nestlé’s KitKat Makes Its Debut as a Global Sponsor with Formula 1

Written By Kayla Lawson

Nestlé’s KitKat brand has signed its first-ever global sponsorship with Formula 1, covering late 2025 to 2028. Launching in Mexico and Brazil, the deal will bring KitKat branding to F1 tracks, pit lanes, and wrappers, with giveaways of hundreds of race tickets. This marks a strategic shift for Nestlé, which has traditionally relied on local rather than global marketing.

Kayla Lawson
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