Instacart Makes Its Super Bowl Debut: A Big Leap in Advertising

Instacart is making its Super Bowl debut with a commercial during Super Bowl LIX on Fox, aiming to attract more users to its grocery delivery platform. The ad, developed by TBWA\Chiat\Day in collaboration with Instacart’s internal agency, marks another milestone for the brand, which also ran its first Olympic ads earlier this year. While details about the ad’s length and timing during the game remain under wraps, Instacart joins other first-time Super Bowl advertisers, including Coffee mate and Häagen-Dazs, in stepping onto the big stage.