Coach Enters the WNBA Arena with Bold New Partnership

Luxury fashion brand Coach is making its debut as a leaguewide sports sponsor, kicking off a multiyear partnership with the WNBA. The collaboration begins with Coach presenting tonight’s WNBA Draft Orange Carpet, where they’ll spotlight five standout prospects—Paige Bueckers, Hailey Van Lith, Aneesah Morrow, Kiki Iriafen, and Sonia Citron—through a storytelling lens blending fashion and sport.

As part of the deal, Coach will also serve as the presenting partner of WNBA Pride, supporting LGBTQ+ visibility through the league’s “Pride Is Love” content series and activations throughout the season, including the AT&T WNBA All-Star Game in July.

This partnership, facilitated by Excel Sports Management, marks Coach’s first-ever leaguewide sponsorship, blending their “Courage to Be Real” campaign with the WNBA’s mission of inclusion and empowerment.